Customers’ loyalty: How can you retain it?

Customers’ loyalty: How can you retain it?

19 May, 2022

Customers’ loyalty: How can you retain it?

Before you think about reducing the price or the service you provide to save expenses in light of the general economic situation, make sure that you are doing everything in your power to keep your customer -who is the source of any return- whatever is size or nature of your business.

One of the most important elements that should never be overlooked is the importance of face-to-face interaction. This element should always strive to raise its level, and this depends mainly on the type of goods you sell or the service you provide. If your business depends mainly on electronic communications or home delivery, you must from time to time meet your customer face to face and deal with him/her personally in order to give the dealings a personal character.

It is easy for any client to sever his connection with someone he does not see and does not know personally. Make sure that if you reach your customer and build a strong relationship with him/her.

Other no less important tips are summarized in: 1/ Edit and develop your profession and the service you provide...2/ Ask your customer for their feed-back and remember: a happy customer talks to you, an unhappy one talks to others about you...3/ Get ready to change the way you interact with your customers... And most importantly: Ask yourself: Do I need to adjust the price, product and service to keep this customer who is always looking for the best deal? Or should I remain unchanged and a few clients suffice me just for the project to continue, even if it makes a small profit? You are the only one who can answer these questions, bearing in mind the level of quality in what you have provided until you have become what you are now. The customer is the one who brought you or will lead you to the position that you desire and that you satisfy for yourself.  Never forget the 2 Golden Rules when dealing with customers: Golden Rule No. 1: Customer is always right.Golden Rule No. 2: If customer is wrong, then go back to Golden Rule No. 1.